Facing mounting competition from big insurers, Beneplan needed to re-define themselves to better capture and convince business prospects.
Beneplan is an insurance company that provides Canadian small businesses with employee benefits.
Unique in the space, but as a hidden gem, Beneplan’s value wasn't clearly communicated through their website and digital assets.
We arrived to re-design Beneplan's website and help capture more online leads
Understanding that over 30% of traffic came from mobile and tablet devices, it was imperative that our designs were fully responsive and performed regardless of prospect screen size. The client was able to save time and budget without coding custom layouts during the development process.
Lastly, we paid extra attention on conversion workflows and ensured equal efficiency on all screen sizes - no extra clicks or steps needed on mobile or tablet.
“Andre and team really captured the essence of what Beneplan is all about and how we want to be known as to our customers…We’re proud of showcasing our new website!”
To set the tone for the illustrations, we extended the playful approach into the website's copy and messaging. This gave us space to use direct, no-nonsense language and shake off negative stereotypes insurers have with ambiguous words and misleading statements.
From a branding perspective, other than minor tweaks to the original logo we focused on colour scheme and add brand guidelines on how to best use the new visuals.
To appeal to today's small business owner, we decided to use playful illustrations and forgo the standard suit & tie formality used by industry peers. This warm and approachable style allowed us to unravel Beneplan's value proposition in an engaging and digestible way.
The re-designed monthly newsletters allowed a clean, and easy scan of top articles. Our design almost doubled email click through rates!
The website's new look and feel was extended to Beneplan’s social media visuals with custom cover art and profile photos.
Like what you see? Let’s build something special!
